STRATEGIC MANAGEMENT TECHNIQUES AND IT'S APPLICATIONS TO THE HOSPITALITY INDUSTRY

Hospitality Organization fails as a result of many factors. Common factors as identified by scholars and experts range from inadequate application of strategic management techniques to mismanagement of resources. Management experts postulates that strategic management technique is sine-qua-non to business success, as the management's goal in employing the concept of strategic management techniques (SMT} is to match the organization resources to the threats and opportunities in the environment so as to achieve long term viability of the company. In this paper an attempt was made to review various strategic management techniques as it applied to hospitality business. Questionnaire was administrated to some selected hospitality establishment using survey approach. From the analysis only 33% of the respondents were aware of the concept, while 67% were not aware, thus indicating a total ignorance of our managers about SMT concept. The analysis also shows that 63% of these managements that are even aware of the concept have never applied it on the job. The reason for non application of this concept by the hospitality managers was identified and possible solutions were recommended.