Hospitality Organization fails as a result of many factors. Common factors as identified by scholars and experts range from inadequate application of strategic management techniques to mismanagement of resources. Management experts postulates that strategic management technique is sine-qua-non to business success, as the management's goal in employing the concept of strategic management techniques (SMT} is to match the organization resources to the threats and opportunities in the environment so as to achieve long term viability of the company.